Francisco de Borbon Hardenberg brings 18 years of international business development and entertainment experience to the World Poker Fund Holdings (WPFH). Prior to joining the WPFH Francisco started his career at IMG as a marque Sports Agent working in all professional sport athlete sectors. In 2005, Francisco founded Asap Sports, the first pro-sport pressroom transcript service. The company currently services NBA, NFL, NBL, NHL, PGA, NCAA, NASCAR and many more. In 2010, ASAP Sports branched into licensing and production sectors. In 2011, Francisco made a transition from Sports Marketing to investing and then founding Icon 44 Consulting; a company dedicated to advisory in infrastructure and natural resources to emerging markets. Icon 44 since has partnered with Walltech Spain for the development and finance of social housing projects in Africa, South America, and Asia.