LOS ANGELES, CA ( May 20, 2016) – Soulja Boy (DeAndre Way), the prolific social media influencer and American rapper, record producer, actor, and entrepreneur announced today the details of his 5-year $400M endorsement deal (tweeted on May 1st 2016) is with publicly traded World Poker Fund Holdings (OTC PINK: WPFH), a leading developer and operator of online and event-based social gaming platforms and brands.
The decision for Soulja Boy to engage with WPFH comes on the heels of the recent success of Nas, Sean “Diddy” Combs and 50 Cent’s investment and ambassador brand deals with technology and consumer products like Ciroc and Vitamin Water. However, unlike Nas, Diddy and 50 Cent, Soulja Boy is arguably the world’s youngest music mogul to complete a deal of this magnitude. At 25, he is one of most influential urban entertainers and artist on social media today, boasting a social media following of over 15 million. Soulja Boy will mobilize his network to promote World Poker Fund’s online gaming assets such as CelebrityWorld.com and its soon-to-launch “in-flight gaming” platform which aims to service the 3 billion plus global travelers across multiple airlines worldwide.
Soulja Boy, “I invest in things I understand. I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
Matthew Bird, President of 1-800-PublicRelations and spokesperson and publicist for World Poker Fund Holdings “WPFH,” commented, “The world of marketing is changing, today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment. We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”
About Soulja Boy
DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy Tell ‘Em, or simply Soulja Boy, is an American rapper, record producer, actor, and entrepreneur.
In September 2007, his single “Crank That (Soulja Boy)” reached number one on the US Billboard Hot 100. The single was initially self-published on the internet, and it later became a number-one hit in the United States for seven non-consecutive weeks starting in September 2007. On August 17 Way was listed at number 18 on the Forbes list of Hip-Hop Cash Kings of 2010 earning $7 million for that year.
Way has currently released three studio albums and numerous mixtapes his debut studio album Souljaboytellem.com (2007) was certified platinum by the RIAA. He is known for singles off of iSouljaBoyTellem (2008) and The DeAndre Way (2010titled “Kiss Me Thru the Phone” and “Turn My Swag On” (iSouljaBoyTellem) and “Pretty Boy Swag” (The DeAndre Way) which were all radio and internet sensations of their own.
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